Aims & Objectives
Digital Marketing
Digital Marketing
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers.
Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But it comes with its own set of challenges, including implicit bias.
- Digital marketing involves marketing to consumers through any number of digital channels, including websites, mobile devices, and social media platforms.
- This form of marketing is different from internet marketing, which is exclusively done on websites.
- Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
Types of Digital Marketing
Digital marketing channels have evolved and continue to do so. The following are the most common avenues that companies can take to boost their marketing efforts.
